SIMPLY ALMOND MILK
It's known that dairy milk doesn't come from the happier moments of a cows life, but where does almond milk come from?
HAPPY TEARS WARNING
Simply Almond will hack the hashtag #HappyTears by censoring posts with a “Happy Tears Warning”.
INSTAGRAM STICKERS AND FACE FILTER
BEHIND THE SCENES
Art Directors: Liv Johnston, Jameson Thornock
Copywriter: Matt Ostler
DP: Liv Johnston
Camera Op: Meg Lyon
PAs: Anya Meredith, Romney Morgan
SILVER: TELEVISION CAMPAIGN