PAYPAL
After a decade with no advertising, PayPal needed a legendary comeback. We enlisted the man seen everywhere (Will Ferrell) and the song heard everywhere (Fleetwood Mac's Everywhere) to show with PayPal's new debit card, you can pay everywhere.
Using a highly advanced technique (zooming in on Google Maps), we selected the perfect asset for each location. By identifying nearby businesses, we were able to choose a design that coordinated with the surrounding environment.
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"Your Pay at the drive-thru Pal" in front of a McDonalds in Los Angeles.
"Your Pay for new kicks Pal" across the street from a Brooklyn Thrift Store.
Agency: BBH
CCOs: Erica Roberts, Andy Bird
GCDs: Sapna Ahluwalian, Yohan Daver
CDs: Sam Mindich, Rodrigo Nakaza
Senior Copywriters: Isabella Ciardelli, Nia Bolling
Senior Art Director: Liv Johnston
CD:Producers: Rachel Tierney, Lauren Schneidmuller, Perry Von Stade
Director: Jake Szymanski
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