FOLGERS

Hear ‘Folgers’ and you might think of coffee in your grandma’s pantry. Folgers decided to face their "Bad Reputation" head on.

 

Following the original spot featuring Trombone Shorty playing a jazz rendition Joan Jett's iconic "Bad Reputation," Folgers sponsored his 'Voodoo Threauxdown' tour across the country. 

To keep fans in the loop, we created social posts for Folgers and Trombone Shorty’s Instagrams, announcing the tour, highlighting life on the road and a wrap post capturing the best moments on stage.

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Coffee lovers weren't the only ones entranced by the new look and sound of Folgers. Joan Jett, the legend herself, reached out to Trombone Shorty, planning to open his sponsored tour by joining him on stage to perform "Bad Reputation" together.

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Copywriter and creative partner: Nia Bolling